10:32 AM
College H.U.N.K.S. Hauling Junk has been active in the name, image and likeness space with college athletes, signing Miami quarterback D' Eriq King to a sizable endorsement deal and recently signing the entire San Diego State football team to a contract.
The company made a big splash by signing the Howard University men's basketball team to an endorsement deal. This is believed to be the first deal of its kind with an entire team from an HBCU.
Howard University and College H.U.N.K.S. are both well-known institutions, so it makes sense to align our passions for building leaders. College H.U.N.K.S. will be partnering with my teammates and I to promote their amazing employment opportunities for frontline staff, their moving and hauling services for clients, as well as their franchise opportunities for aspiring business owners.
The players will receive a specified dollar amount up front to split evenly and will then have opportunities to earn more money through incentives with the company by bringing in new clients or employees.
Nick Friedman and his co-owner, Omar Soliman, grew up in the Washington, D.C. area and attended Howard University. The endorsement hit home for the company because Friedman was on the Howard club basketball team.
Friedman said that aligning with student-athletes that have not received large media attention is important to their brand purpose. College H.U.N.K.S. has a diverse team and we strive to make a positive impact.
