Tom Holland plays Spider-Man in "Spider-Man: No Way Home".
AMC is giving away thousands of NFTs in conjunction with the new Spider-Man movie.
The movie theater chain and Sony Pictures are teaming up to give away up to 86,000 non-fungible token, or NFTs, to retail investors and rewards members who pre-order tickets to the December 16 premiere of "Spider-Man: No Way Home."
Only AMC Investor Connect, the rewards program for retail investors, and AMC Stubs Premiere & A-List members are eligible for one of the thousands of NFTs, which come in 100 different designs. The NFT must be redeemed by March 1, 2022.
AMC Chief Executive Officer Adam Aron wrote on Sunday that they would go quick.
Spider-Man will face a number of popular enemies in the upcoming film. Spider-Man, played by Tom Holland, is joined in the cast by other people.
Aron said that AMC's online ticketing traffic soared to the highest ever in the company's history after seeing Spider-Man: No Way Home. Did we sell tickets? Wait times got long because of the volumes.
Aron is a leader in the retail investing community. Since the beginning of the year, his stock price has increased by more than 1,700%, thanks to interest from retail traders who have driven his stock price up through perks like free popcorn. He's doing it through NFTs, which are digital pieces of art that are tied to the ledger.
AMC said that its offering is eco-friendly, even though it has been criticized for harming the environment. The Spider-Man NFT will be redeemed at a site that is energy efficient, carbon neutral and has an ultra-low carbon footprint.
Business Insider has an original article.