The British Fashion Council launches new award category for Roblox designs

AlessandroMicheleGucci and Roblox creators are nominated for the award.

The British Fashion Council is adding a new category for Metaverse Design in 2021. The award was created in partnership with Roblox, and as a result, there are only five creators on the list. cSapphire runs an in-app clothing boutique.

The award will be presented inside a Roblox experience, and will be presented by a virtual Gucci creative director. The virtual recreation of Royal Albert Hall will allow players to watch the awards. Karlie Kloss, one of the judges, said in a statement that the metaverse space BFC has created in collaboration with Roblox represents the future of fashion.

The virtual event is part of an ongoing fusion of games and fashion. Gucci has collaborated with 100 Thieves and created a fashion experience inside of Roblox. The likes of Louis Vuitton, Longchamp, and Balenciaga have created outfits for games like League of Legends.