Spider-Man can turn off the lights.
AMC is the latest company to get into the game.
The AMC Stubs premiere, AMC Stubs A-list and AMC Investor connect members who order tickets for the December 16 opening of Spider-Man: No Way Home will receive 86,000 non-fungible token from the theater giant and Sony Pictures.
Big and small brands are looking for new ways to connect with consumers and boost sales. The next digital wave is latched on by marketers.
A digital ledger similar to the networks that underpin Cryptocurrencies is used to record ownership of these assets. Unlike most traditional currencies, a person can't exchange one NFT for another as they would with dollars or other assets. Each NFT is unique and can't be duplicated, making them rare by design.
AMC and Cub Studios will offer more than 100 NFT designs.
The tickets for the film will go on sale. The redemption instructions for the NFT will be sent to customers on December 22, and the token must be redeemed by March 1.
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