For the first time since March 2020, movie theaters had a wide array of new films for exclusive screening over the holiday weekend. Studios didn't hedge their bets by offering simultaneous streaming options. You had to leave the sofa in order to see the latest installments of the "Resident Evil" and "House of Gucci" films.
Some people are finding it hard to come back.
Between Wednesday and Sunday, the Disney musical "Encanto" took in over 40 million dollars in North America. According to Steve Buck, the chief strategy officer for the research firm, the total was enough to get No. 1 and 35 percent of the seats. The film received an A grade from ticket buyers.
In wide release outside the United States, Encanto collected an additional $29.3 million. Disney said in a results email on Sunday that it may take some time for people to discover "Encanto" through word of mouth and reviews. Box office analysts said the news of the Omicron variant may have hurt European turnout.
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Disney hoped that the family audience would return to theaters on a large scale for "Encanto."
Disney spent $175 million to make "Encanto" and hoped that the family audience would return to theaters on a large scale. Children as young as five years old are eligible for the vaccine. Disney did not send a prerelease advisory about poor market conditions.
David A. Gross, who runs the film consulting franchise entertainment research, said in an email that the opening was a weak one.
Lin-Manuel Miranda's music helped Disney's animated "Moana" sell $82.1 million in tickets during the five-day Thanksgiving period in 2016 The genre accounts for one of the bigger pieces of the box office that has been lost during the Pandemic because studios have shifted animated films away from theaters and toward streaming services. The animated wide releases collected $4.7 billion. Mr. Gross estimated that animation ticket sales will decline by 64 percent this year.
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Lady Gaga is in a film called House of Gucci.
Domestic ticket sales for "Encanto" set a record for an animated film. Since March 2020, every major animated film has been released simultaneously in theaters and on streaming services. They have included two movies, "The Boss Baby: Family Business" from Universal and "Paw Patrol: The Movie" from Paramount. Disney+ will show the movie "Encanto" on December 24.
Disney is likely to release more animated films after the performance of "Encanto" in theaters and on Disney+. Disney has built most of its franchises through the theatrical exhibition channel of distribution, according to Bob Chapek, the company's chief executive. We are watching different types of movies to see how the different components of the demographic of that market come back.
When family films come back with a theatrical-first window, we are unsure of how the marketplace will react.
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Paul Thomas Anderson's "Licorice Pizza" has two people in it.
For the holiday weekend in North America, Sony's Ghostbusters: Afterlife collected $35.3 million between Wednesday and Sunday, for a two-week domestic total of $87.8 million, according to Comscore, which compiles box office data. Box office analysts said that "Ghostbusters: Afterlife" took some family business away from "Encanto".
Lady Gaga was leading an ensemble cast in the film "House of Gucci". It sold over 20 million tickets over the five day period. Metro-Goldwyn-Mayer, which spent roughly $70 million to make the R-rated crime drama, not including robust marketing expenses, noted on Sunday that only 34 percent of ticket buyers were 45 or older.
Older people are reluctant to return to the movies because they prefer to watch more entertainment at home. Under normal circumstances, the film would be opening 50 percent higher, but this is very good.
The limited release of Paul Thomas Anderson's "Licorice Pizza" was a positive sign for prestige films. The film took in $335,000 at two theaters in New York and two in Los Angeles for a per-theater average of $83k. It was the best debut of the year.