Companies do a lot to get attention on social media. After seeing the research from Facebook, Lush decided to stop using social media.
The company shut down its social media accounts. Mark Constantine said that the company decided to get rid of its accounts because of the safety issues it sees on social media.
I have avoided putting harmful ingredients in my products. Constantine said in a statement that there is overwhelming evidence that we are being put at risk when using social media. I don't want my customers to be exposed to this harm, so it's time to take it out of the mix.
Meta, the parent company of Facebook and Instagram, is facing accusations of putting the financial success of its platforms before the health and safety of its users. The Wall Street Journal published a series of reports about Facebook. Thanks to leaked internal Facebook documents, we learned that Facebook knew that the health of young people was at risk, and didn't share that information with the public.
Constantine told The Guardian that it was too far for Lush. He told the UK paper that they were talking about suicide, not whether someone should dye their hair blonde. How could we suggest we are a caring business if we don't care?
In front of the Senate, Haugen testified that an update to its routers went awry, which caused Facebook's online services to shut down for nearly six hours. More documents, dubbed the "Facebook Papers," have leaked, showing an apparent disregard for the health of Facebook's users on the part of the company. The Meta re-brand was announced by Facebook CEO Mark Zuckerberg in the days after the revelations.
After all of the above had played out, Lush decided to leave social media, despite the financial risk. Constantine said that the lost potential profits won't destroy them and that they are attracting people to their platform. We had no choice. A lot of girls of that age are attracted to Lush.
The company stopped using social media during Black Friday and Cyber Monday, two of the busiest shopping days of the year. The company estimates a loss of around 10 million dollars as a result of the move. Constantine said it was worth it.
The same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now.
