The best early Black Friday 2021 deals to shop now, from Walmart, Best Buy, Target, Amazon, Nordstrom, and more

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Happy Thanksgiving! Many retailers have been offering great deals for weeks before Black Friday. The early discounts we're seeing mark the best prices we've seen all year on a ton of products, including tech, home, beauty, kitchen, and more.

It's important to know what you want in advance of the shopping deadline. It's important to act fast to get products in limited supply, so we've rounded up answers to frequently asked questions to help you prepare. You can find some of the best deals below.

Best early Black Friday deals in the years to come.


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Black Friday kitchen deals.

Home deals on Black Friday.

Black Friday gaming deals of the year.

Health and fitness deals on Black Friday.

Black Friday style deals.

FAQ for Black Friday in the year 2021.

What is Black Friday?

Black Friday is an annual sales event that occurs at the end of November, marking the beginning of the holiday shopping season. One of the biggest shopping holidays of the year is the savings event, which can push a retailer into the black.

We've been seeing noteworthy price drops for the entire month of November, with all-time lows popping up more and more as the day gets closer.

Black Friday is in 2021.

Black Friday is the Friday after Thanksgiving. Black Friday falls on November 26 this year. We've already seen Black Friday-caliber deals pop up in the weeks leading up to the big day.

Retailers like Walmart and Best Buy have already started their Black Friday sales.

What time does Black Friday start?

Black Friday starts at 12:00 a.m. local time on November 26. Black Friday sales start when a retailer decides their deals will go live.

Walmart and Amazon are two retailers that have begun offering deals for the event.

What times do stores open on Black Friday?

The major retailers will be open on Black Friday. You can shop all of the retailers below and others like Amazon around the clock online.

You can check store hours here.

The Bed Bath & Beyond is open.

5 a.m.

Dick's is open at 5 a.m.

The Home Depot is open.

5 a.m.

Lowe's is open from 6 a.m.

The store is open from 6 a.m.

You can check store hours here.

You can check store hours here.

The target is 7 a.m.

6 a.m.

Walmart opens at 5 a.m.

How long do Black Friday sales last?

Don't be fooled by the name of Black Friday, it is not a single day. It's definitely not. It's like a shopping season that starts in early November.
What should you buy on Black Friday?

Black Friday is a great time to buy and save on holiday gifts because it falls a few weeks before the holiday season.
It's almost certain that you'll get great value for your money on certain products during Black Friday, but some items tend to see better discounts at other times of the year. If you know what you're looking for, you're less likely to be ripped off by a coupon or to spend money on products you don't need.

Shoppers can expect a lot of great deals online before and during Black Friday. During the event, prices will drop to all-time lows, often beating out prices we see over the course of the year. Every product category is covered in the sale.
We saw a lot of wide-ranging offers on Amazon Prime Day, but shoppers should expect similar offers this Black Friday.

If you want the best deals, focus on the following product categories.
There are smart home devices.
Video games and consoles.
Kitchen appliances.

Black Friday is a great time to buy big-ticket electronics. Black Friday will likely deliver several deals, whether you're looking for a top-of-the-line set or a budget model.

Last Black Friday, we saw a lot of discounts on smart home products. We saw several discounts and bundles on the recently released products of both Amazon and Google.

We expect to see discounts on games this Black Friday. We didn't see a lot of discounts on new consoles last year, but we did see a few bundles crop up, and we expect more of them in 2021.
Black Friday is a great time to buy a kitchen upgrade. We saw big discounts on everything you'll need for the holiday season, including Instant Pot pressure cooker, KitchenAid appliances, pots and pans, and everything else.

Black Friday deals are wide-ranging. There have been many deals on household essentials.

Is Cyber Monday better than Black Friday?

It matters less every year because it's complicated.

Cyber Monday comes three days after Black Friday. Black Friday and Cyber Monday have slowly merged into a weeklong affair. Different products get better discounts on each day, and the deals that each retailer offers will vary.

If you think you see a good deal, you should create the order as soon as possible. It's not possible to take advantage of an expired or inactive deal.

If you purchase a discounted product on Black Friday, you will see a more significant discount at another retailer on Cyber Monday. Don't sweat it.

You can ask the original storefront to match the price, or you can return or cancel the order, then place a new order with a better price. It's easy to cancel orders if they won't ship during the weekend.

It's better to shop on Black Friday for those who can shop in-person.

For expensive products.
For major stores.
For this year's products.

What stores have Black Friday deals?
Almost every major retailer and direct-to-consumer company is participating in the event, with the exception of REI. We've seen deals from Walmart, Best Buy, Dell, Amazon, and more.

Every Black Friday, we sift through all of the offers and find the best deals from your favorite retailers.

Will there be shipping delays on Black Friday?

Shipping delays and major shopping holidays go hand in hand, and this year is no exception. There are supply chain issues, but they won't ruin your Christmas. Buying gifts early can help you avoid stock issues. It's easier than ever with so many deals out early.

Black Friday ads come out.

Walmart, Macy's, Amazon, and Target all have Black Friday ad scans. The full list of available ads can be found on

Last year, we saw the best Black Friday deals.

We rounded up the best Black Friday deals last year. Many products over 50% are discounted with hundreds of dollars in savings. Some of the best deals we saw last year are here.
How do we find the best Black Friday deals?

We only choose products that meet our high standard of coverage and that we've either used ourselves or researched carefully.
We'll compare the prices of top retailers such as Amazon, Best Buy, Target, and Walmart and only the deals that are better than all others offered, not including promotional discounts that come from using certain credit cards.
All deals will be at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsize value.

The Insider Reviews team evaluates deals and why you should trust them.

Sarah is a Deals Reporter for Insider's Reviews, she sifts through the internet to find the best deals for our readers. She was a Deals Writer at the New York Times. After graduating from California State University with a degree in Marketing, Sarah started out as a Deals Writer at Wirecutter and focused on newsletter creation, social media promotion, and syndicated deals before becoming a full-time role. Her accomplishments from this position include implementing multiple social media marketing campaigns and launching a Deals Facebook group for the company. If you want to reach Sarah, you can either say hi or send a picture of your pet. Learn how we research deals.

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