Macy’s is auctioning off Thanksgiving Day Parade NFTs, including this creepy elf

The image is called "chorus image" and is on thecdn.vox-cdn.com.

The Macy's Thanksgiving Day Parade NFTs are up for auction.

The image is from Macy's.

Macy's department stores might be closed this Thanksgiving, but that doesn't mean the company has run out of things to sell. The 95th year of the Macy's Thanksgiving Day Parade is marked by the sale of 10 one-of-a-kind NFTs.

Each NFT references a parade balloon from decades past, going back to a toy soldier from the 1920s. A spaceman from the 1950s and an elf from the 2000s are also featured, as well as an arm lost in the 1955 parade. The Make-A-Wish Foundation gets a lot of money from the auction. The auction ends on November 30th.

Macy's is giving away 9,500 parade-themed pieces of varying rarity on a first-come, first-served basis on Thanksgiving Day, in addition to the 10 unique NFTs. Ten percent of future sales of the pieces will go to Make-A-Wish. Macy's is using a more eco-friendly method to mint the NFTs.

A long list of companies hedging their bets on NFTs include the retailer. The company says it is releasing NFTs because it is always looking to innovate. The brand is looking for new ways to show it isn't a thing of the past after posting nearly $4 billion in losses last year.