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Floki inu, a meme that is inspired by the likes of shiba inu and dogecoin, has been promoting itself across Spain, India and Italy.
One of the top professional soccer teams in Italy is partnering with a company.
The back of the first team shirt will feature a cartoon of a Japanese Shiba Inu dog in a Viking helmet, as well as on the LED displays around the pitch, under the terms of the deal.
"Our goal is to become the best known and most used coin in the world, which is why the partnership with a historically recognized global brand and a fantastic fan base like Napoli is a fundamental asset in our strategy," the marketing department said in a statement.
"In the first weeks of close collaboration, which led to this partnership announcement today, we discovered that our Club and Floki share the same values and ambitions for growth," Serena Salvione, Chief International Development Officer at SSC Napoli said.
The team behind the dogecoin-spinoff is also associated with Spain's Cdiz, an elite-level club. The players' shirts will have the Floki inu logo on them in time for the match against Attico Madrid.
Spain's Cdiz was not available to speak.
The soccer team announced last week that Floki inu has a deal with the team to be its sleeve sponsor for the upcoming season.
Floki inu was launched in June of this year as a nod to the original "doge" internet meme that gave rise to doge coin, and was named after the subject of the original "doge" internet meme.
It went from cult-cryptocurrency to the sponsor of top-flight soccer teams in six months. It has gained around 200% in value in the last month.
Floki inu's quest for world dominationi has not been plain sailing. The marketing team launched an aggressive ad campaign across London's massive public transport system last month, with posters throughout the subway and on the city's famous double-decker buses.
It's not regulated in the UK and it didn't take long for the advertising watchdog to look into the campaign, according to media reports. The Advertising Standards Agency and the Transport for London both have policies in place to make sure all ads comply with them.
Business Insider has an original article.