Apple recently announced a new self-service repair program that will give customers access to Apple genuine parts, tools, and manuals for completing their own repairs of select devices, starting with the iPhone 12 and 13 models. The program will be launched in the US early next year and will expand to additional countries throughout the year.
In an interview with KTLA's Rich DeMuro, Apple CEO Tim Cook said that it feels good to offer customers the expertise to complete their own repairs. Cook believes that the Apple Store is the best place to get repairs.
Cook's full comments were edited for clarity.
We realized that there were people that were trained to do this. They're the Popular Mechanics crowd, which I love and have been focused on my entire life. It's good to have the parts out there so people can use them. If you're not comfortable doing that, we encourage you to go to the Apple Store and get it done for you. It's still the best way for most people. If you're a technician, you can do it yourself.
The online store will offer more than 200 individual parts and tools, the company said. The store will be run by a third party, according to an internal memo obtained by MacRumors. As the program approaches launch, Apple will give more details.
At the grand opening of Apple's new store in Los Angeles, Cook said that the company is focused on augmented reality, artificial intelligence, and autonomy and that it will use these core technologies in a variety of ways.
