The Cyberspace Administration of China (CAC) said Tuesday that celebrities in China can't show off wealth or extravagant pleasure on social media.
China's internet regulation agency said that both celebrity and fan club accounts must follow public order and good customs, correct public opinion orientation and value orientation, promote socialist core values, and maintain a healthy style and taste.
The Communist Party has cracked down on China's growing entertainment industry, as officials try to keep the public safe from celebrity scandals and fan groups that cause social disorder.
Tuesday's notice prohibits celebrities from spreading rumors, publishing false or private information, provoking fan groups to attack each other, and encouraging fans to partake in "illegal fundraising or irrational investment."
The China Association of Performing Arts banned a total of 88 people from live streaming on the same day.
The group said that the list is designed to strengthen industry self-discipline and prevent illegal and unethical artists from reentering the industry.
In August, China's state-run entertainment regulator deleted one of the country's most popular actresses from all social media and streaming platforms. State-backed media cited a $7.45 million investor lawsuit as one of the scandals that led to the removal of Wei.
The new rules require Chinese social networks to monitor and report suspected illegal and criminal acts of exposed stars, and group conflicts involving fans, to the authorities, in order to enforce them.
Access to global apps such as Facebook, and YouTube is blocked in China, causing users to rely on domestic sites that are subject to censorship.
China was under scrutiny after tennis star Peng Shuai accused a former senior member of The Communist Party of sexual assault in a post on Weibo. She talked to the IOC over a video call on Sunday after being unseen for nearly a month.
eng Shuai and all women deserve to be heard. Steve Simon, Chairman and CEO of the WTA, said in a statement that her accusation about the conduct of a former Chinese leader involving a sexual assault must be treated with the utmost seriousness. We expect the issue to be handled properly, meaning that the allegations must be investigated fairly and without censorship.
