The image is from a photo by Reddit.
Dubsmash, the short-form video platform, will be shut down on February 22nd, 2022. The app will no longer be available on apps stores after February and will stop functioning on devices that already have the app.
Dubsmash, a competitor to TikTok, was acquired by Reddit late last year with the purpose of integrating its video creation tools into the larger platform. The Dubsmash team that came over with the acquisition of the site is giving a bunch of new video creation tools to its own video feed.
The primary focus of the acquisition was to bring in the expertise from the team, as well as bringing in the technology that we had built over the past five years at Dubsmash.
The photo was taken by Reddit.
As part of the update, Reddit is adding features that let you change the speed of your video, set a timer, adjust and trim multiple clips, as well as uploading videos to the platform in landscape, portrait, and fill modes. One of the exclusive lenses is a slice of bread that has your face inside it, as well as another that plants an antenna from Snoo on your head.
The platform is going to make it easier to edit videos in-app by implementing a more full-featured editing screen. It will allow you to apply filters, add voiceovers, make volume adjustments, use stickers, rearrange clips, and experiment with its drawing tool.
While a number of Dubsmash's innovations are coming over to Reddit, it may struggle to recreate Dubsmash's vibrant community. Dubsmash became a hub for many Black and Latinx creators, who will have to move to another app before it closes.
We have ambition to go beyond the mobile clients that we are starting with.
Dash said that the video is getting more popular on the site. He said that it is one of the fastest-growing content types. In the year to date, the site has seen a 70 percent increase in overall video hours watched and a 30 percent increase in daily active video viewers. The number of people watching short videos has risen by 50 percent.
The platform launched a TikTok-style feed on its app in August, featuring an endless stream of short videos that you can downvote, upvote, comment on, share, or award. When asked when the video feed would be coming to the phone, Dash said that it would be rolling out on the phone and that the same video feed may be coming to the web as well.
Dash said that their goal is to make sure that everyone on the site can have a great video experience. We have ambition to go beyond the mobile clients we are starting with.
It looks like the integration of sounds and music into its creation tools is not going to happen soon. Dash told The Verge that they are always excited to see new use cases for creators. We are always looking for new ways to help the community.
