Tile is selling its Bluetooth tracking business to Life360 for $205 million

The image is from a photo by Allison Johnson.

Tile has popularized marking items and tracking them from your phone with its small tags, but now faces more competition from giants like Apple, Amazon, and Google. The company that started out of an incubator and a campaign has been acquired by a platform that claims to be a leading family safety platform. The deal is valued at $205 million and is expected to close in the first quarter of 2022.

Some new benefits can be found in the packages of Tile and Life360.

Over the years, Tile has developed a variety of different trackers and partnerships with other companies to use its technology. It also has Tile Premium, a subscription service with extra features, battery replacements, and insurance against potential losses. The game may have changed once Apple and Google started building their own item-locating features into their devices.

:noupscale is a file on the life360 app.

The Life360 app has some features.

The image is from Life360.

Life360 is a family safety app with features such as location sharing, crash detection, and more. In the summer it was reported that it had over 1 million paying customers and that its valuation had crossed $1 billion. It also acquired a startup that makes cellular-connected trackers for kids and pets.

The deal will increase the global footprint of both companies and create a larger subscriber base. Life360 is currently listed on the stock exchange in Australia, and is considering a dual listing in the US next year.

:noupscale is a file onchorusasset.com

Life360 Platinum and Tile Premium are benefits.

The image is from Life360.

Chris Hulls, CEO and co-founder of Life360, says in a post that the Tile acquisition will make safety simpler for millions of families and individuals around the world. Tile will offer Life360 Membership benefits to its customers, and we will bundle Tile devices as part of our Membership plans. The integration of our technologies will allow people, pets, and things to show up on a unified map.

Apple launched the $29 AirTag earlier this year that also uses the same technology as the AirTag, but adds Ultra Wideband tech and deep integration with the iOS platform that Tile doesn't have. There are indications that will be the case. Amazon has a partnership with Sidewalk that began in June, and is building on the success of the Amazon Echo device.

The Tile Ultra, the first ultra-wideband enabled tracker, will launch next year and will allow users to use both mobile platforms to provide much more precise tracking. As Tile vice president and general counsel, Kirsten Daru told Congress last year, "You might be the best soccer team, but you're playing against a team that owns the stadium, the ball, and the league, and can change the rules when it wants."

Noupscale is a file on the family lineup.

There is a tile tracker lineup.

The tile is image.

In his post, Hulls pointed out that Apple's introduction of AirPods expanded the market for allBluetooth headsets more than a single pioneer like Jawbone could.

The company says it will continue to operate as an independent entity with the same team. Prober will join the board of directors and says in the announcement, "This acquisition not only brings together two incredible teams with similar missions and values, it paves the way for us to build the world's leading solutions for peace of mind and safety."