The image is on thecdn.vox-cdn.com.
The shopping interface is live.
The image is on the social media site, Twitter.
As it becomes the latest social media platform to embrace the trend, the company announced today that it will host its first shopping livestream on November 28th at 7PM.
The Cyber Deals Sunday stream will be a collaboration with Walmart and will take place during the post-Thanksgiving weekend, which is traditionally associated with big sales promotions. The 30 minute variety show will feature electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.
The trend towards shopping-focused livestreams on social media is growing, with a modern QVC-style shopping experience and integrated shopping links. In this month alone, Meta has announced a test of a Live Shopping for creators feature,Pinterest has a live shopping series called "Pinterest TV," andYouTube has a week-long shopping event called "YouTube Holiday Stream and Shop." It is a trend that is taking hold in China, where Gen Z consumers are increasingly shifting away from traditional e-commerce retailers towards making purchases via social media.
Noupscale is a file on thechorusasset.com.
The shopping interface has components.
The image is on the social media site, Twitter.
There are promotional images that show how the live shopping interface is split between a video livestream, an online catalog, and a feed of the tweets. If you follow a link to a retailer's website, the stream will play in a picture-in-picture mode. The shopping elements will only be available on the desktop and mobile devices, while the stream will not be available on the phone.
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The Walmart stream is a test, but it's not clear what form future streams might take. It confirmed that it only plans for brands to be able to host shopping livestreams, and not regular users.
The Shop Module, which allows select brands to add a shopping section to the top of their profiles, was launched in July of this year. The feature is being expanded to more merchants in the US in the coming weeks. The platform has launched premium subscription features in an attempt to make money more directly from its users, as well as trying to broaden its revenue streams beyond traditional advertising.
An earlier version of the story said that the livestream would start at 12PM, but it will start at 7PM on November 28th. We regret the mistake.
