Black Friday: Tech retailers fear supply chain delays will hit stock

The image is from the same source.

Technology retailers have warned that they may not have enough stock to meet Black Friday demand due to delays in the supply chain.

The industry has seen delays to stock arriving, according to the online retail association.

Andy Mulcahy said that the real pinch points are Asia.

Shortages of drivers and warehouse staff can be a problem for businesses.

Black Friday is an annual event where retailers slash prices to entice shoppers ahead of the Christmas period.

It is common for retailers to buy a lot of units in advance of Black Friday.

Retailers may need to change their promotional campaigns if there is a delay of four to six weeks.

Smaller businesses might find it more difficult to manage supply chain problems than larger companies.

Asia is the real pinch points. Those with deeper pockets can work around it to ensure they have the stock in, but some will be in a much more difficult position.

The UK has been hit by supply chain problems this year, with delays at UK ports as well as HGV driver shortages. It is not alone.

The retail association said that there would still be tech products to buy.

Customers have turned to online shopping more and more since its inception.

Black Friday is expected to be the most profitable of the year in a normal year.

Customers started shopping for Black Friday deals last year, with the number of parcels being delivered increasing from the end of October.