TIME Magazine will hold ether on its balance sheet as part of a deal for a metaverse newsletter with Galaxy Digital



Time Magazine.

The images are from the same company.

Time Magazine will buy ether and produce metaverse-related content under a new partnership.

For the first time, the publication will add thecryptocurrencies to its holdings and will launch a weekly newsletter. A new section of its website will feature educational resources and a TIME 100 Companies list for metaverse-related firms.
The transaction was financed by the ethereum blockchain, according to Time. The magazine started accepting cryptocurrencies for payments. It was paid in the currency for a deal with Grayscale.
"Over the next decade, the metaverse will become an increasingly important part of the world economy; our physical and digital realities are already becoming hard to distinguish," said Mike Novogratz, CEO and founder ofGalaxy Digital. We are looking forward to partnering with Time, an icon in innovation, as we seek to bring readers, creators, and the curious into the metaverse and demystify the tremendous amount of transformation happening within.

The deal is the first of its kind among media companies. The companies told CoinDesk that it will run for about six months.

The metaverse is a virtual world where people can meet, play, watch, and trade, and it's seen as the next iteration of the internet.

It gained traction this year after major companies such as Meta Platforms and Microsoft pivoted their focus to the internet's next iteration.

The metaverse is the next big investment theme and some stock sectors are already benefiting from it, according to a note from Morgan Stanley.

Business Insider has an original article.