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NFTs are a major industry. There are many competing approaches to growth and it is not always obvious which is the best for a business.
It seems like a passing craze, but with over $10 billion traded in the third quarter of 2021, it is clear that this emerging technology is growing into a major. In March of this year, musician 3LAU collaborated with Origin Protocol to create a specialized platform to sell his new album as an NFT, where it ultimately sold for $11.6 million. Beeple, a visual artist, sold a tokenized digital artwork for 69 million dollars through Christie's auction house, and the NBA's Top Shot, which is owned by the Dapper Labs, has generated over $715 million.
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