The image is by Alex Castro.
Since the beginning of the year, the ride-sharing company has offered Amazon Prime-style benefits for a monthly fee. The company is rolling out its newest product, dubbed "Umbrellas One", which is meant to highlight the shift to food and grocery delivery.
For a fee of either $9.99 a month or $49.99 a year, you can get access to perks such as guaranteed pricing on rides and delivery, and discounts.
The company's most frequent and loyal customers are the focus of the One program.
You won't have to pay a delivery fee for takeout and groceries, you'll get $5 cash back on late deliveries, and you'll have priority access to top rated drivers. They will also get other perks, such as various promotions and invit-only experiences.
Most people will switch back and forth between the two ride-sharing companies in order to find the right price, and that is why the company is targeting its most frequent and loyal customers. Those customers who keep using the product will be rewarded.
The food delivery version of the company's first customer subscription product launched in 2018? 10 percent off rides and 5 percent off delivery orders are included in the monthly price of $24.99. At the start of their next billing cycle, members of the Eats Pass will be upgraded to the new service.
If a person wants to join the company, they need to cancel their ride share plan and sign up.
