Metaverse, schmetaverse — take me to the Icelandverse

Mark Zuckerberg's video on Facebook / Meta's pivot into the metaverse has become a meme. But perhaps the most hilarious parody of the presentation was made this week by Iceland.
In a nearly two-and-a-half-minute video, a man who is identified as Chief Visionary Officer Zack Mossbergsson begins a discussion about "a revolutionary approach on how to connect our world without being super weird.

He continues, "Some said it was impossible." He continued, "Some said it was impossible." They said it was out of reach. We say, it's already there." He gestures towards a stunning, snow-covered Icelandic landscape stretching as far as the eye can view. "It's right there, seriously, it is!"

The rest of the video is a pitch for the "Icelandverse," a "enhanced, actual reality that doesn't use silly-looking headsets."

Some people said that an immersive open-world experience like this was impossible. It's possible. You don't even have to use silly VR headsets.

Introducing, Icelandverse#icelandverse -- Inspired by Iceland (@iceland) November 11, 2021

It's a parody but it's an amazing sales pitch for Iceland. This makes perfect sense as the video was created by an organization that promotes Iceland.

Metaverse, schmetaverse. I'm ready for the Icelandverse.