Bloomberg News reports that Netflix's iOS app will be testing a new feed for children this week. It's intended to display short clips from its library of content. In an effort to show child-friendly content, the "Kids Clips” feature uses a similar interface as Instagram Reels or TikTok. While other services can be viewed in portrait mode, Kids Clips videos are intended to be viewed in landscape.
Kids Clips is a new feature that Netflix has launched to promote its comedy content, "Fast Laughs." It shares a similar goal: promote Netflix's content by using short clips similar in length to what people are watching on social media. Bloomberg shared a screenshot of the Kids Clips interface. It shows an easy way to add a title to your watch later list.
Netflix has limits on how many clips you can view at once
In past earnings reports, Netflix mentioned TikTok in a major competitor. This suggests that these features are designed to steal time from Netflix by focusing more on short-form content.
Bloomberg News reports that Kids Clips restricts the number of clips users can view in one sitting, compared to other social networks, which are often criticized for wasting users' time. This seems sensible considering the target audience of Kids Clips is a younger audience.
Kids Clips launches this week in the US, Canada and Australia as well as Ireland. The feature is not yet available for Android.
Disclosure: The Verge is currently working with Netflix to produce a series.
