Instagram Preparing to Launch Subscriptions to Let Users Pay for 'Exclusive Content' From Creators

Instagram will soon launch in-app subscriptions that allow users to purchase exclusive content from their favourite creators. This is as Instagram looks to get away from traditional ads to monetize its platform, according to recent App Store listings.

Instagram's head Adam Mosseri stated in a May interview that they were exploring subscriptions. He explained that there are many ways to establish a financial relationship between creators and fans. He said that being able to subscribe is more beneficial for a fan than watching an ad.

Instagram appears to be ready to take its ambitions to the next level. TechCrunch reported that Instagram's App store listing recently received new in-app subscriptions. This was first discovered by Sensor Tower. These new in-app subscriptions are available for $0.99 or $4.99. Instagram previously listed Instagram Badge only as an in-app buy.

The new subscription will allow users to pay their favourite creators for access to content that is not available to non-paying customers. Alessandro Paluzzi shared screenshots that show a subscription includes a "Member Badge," which grants subscribers a "special badge" beside their username and "exclusive content."

#Instagram continues to work on the Fan Club feature Here's the fan onboarding screen -- Alessandro Paluzzi (@alex193a) August 26, 2021

Instagram is working on subscriptions as one of many features that will allow creators to increase their monetization options. Paluzzi also announced that Instagram is developing "Exclusive Stories", which will allow paying subscribers access to exclusive stories.