Disney+ will bring IMAX's Expanded Aspect Ratio to 13 Marvel movies via its platform starting November 12. This format will allow viewers to see smaller black bars in some scenes. According to IMAX, the Expanded Aspect Ratio of IMAX is 1:90/1, and allows for up to 26% more image in select sequences. It is also closer to the 16:9 ratio on TVs.
The launch includes the Disney+ premiere of "Shang-Chi: The Legend of The Ten Rings" as well as other MCU movies such as "Iron Man," Guardians of the Galaxy, and "Guardians of the Galaxy Vol. 2," "Captain America: Civil War," Dr Strange," "Thor: Ragnarok," and "Black Panther."
The new format movies will have a prominent label on the Disney+ info screens. The streaming service will continue to offer the standard widescreen versions. It is worth noting.
In a statement, Michael Paull, president of Disney+ said that "We are thrilled to create new value to Marvel fans and audiences through Disney+" and added that he is looking forward to providing even more IMAX Enhanced functionality for the future.
Disney+ has an advantage over other streaming services like Netflix and Amazon Prime Video with the new IMAX format. According to Disney+, the collaboration will bring more audio and visual technology to Disney+ in the future. This includes immersive IMAX signature sound from DTS that is likely to rival Dolby Atmos.
Two years after the launch of Disney+, the company will launch the new format. Disney+ Day will also see the release of several trailers and first looks for new content.