Calm, a popular meditation app, has introduced a premium family subscription plan. It includes up to six accounts. This new offer is available worldwide for $99.99 per annum, while a premium individual plan is $69.99 per annum.
Each person in the plan will have their own account. This will allow them track their progress and celebrate their personal milestones. According to the company, family members don't have to live together as is often the case with subscription plans for families that are offered via apps.
Calm users who are currently using the service can change to the new subscription. They won't lose their downloaded files, saved favorites, or session history. Each member receives a Calm account. They log in to their account with their own password and email address. Calm claims session history, stats and check-ins are all kept private between Calm Premium Family members.
Calm Premium Family subscribers include Calm's entire content library, which includes sleep stories, gratitude, mood check-ins and guided meditations. It also includes calming nature sounds and lullabies for children, masterclasses about peak performance and exclusive music to help with focus, relaxation and sleep.
Calm's rival, Headspace, offers a family plan that includes six accounts for $99.99 per annum. To prove they live in the same house, the family plan requires that everyone in the group register at the same address. Headspace offers a subscription plan that gives you full access to the library. This includes meditations on relationships and Headspace for Kids. It also provides mindfulness exercises to add mindfulness to family activities.
Calm, like other meditation apps has done well in the current pandemic. It has also seen an increase in users. Calm's Series C funding of $75 million raised last year, bringing the company's value to $2 billion. The round was led by Lightspeed Venture Partners, a prior investor. It also included participation from TPG, Insight, Salesforce CEO, Marc Benioff and new Slack owner Marc Benioff.