Gen-Z college kids can learn 'how not to suck at money' by playing a video game from this $1 trillion asset manager

Invesco QQQ has launched a game that teaches college students about money. Invesco
Invesco QQQ will launch a video game for college students to show them how to not squander money.

Nine modules cover a variety of topics and take players through the 90-minute game.

Emily Pachuta, Invesco's Marketing Manager, stated that "This isn’t your parents’ boring brochure and PowerPoint."

Do you remember the stuffy finance 101 class? You didn't? You don't either.

What if your finance class were a videogame? Your teacher was a cartoon mascot and your notes were stored in a virtual playbook.

Do you want to play along?

Invesco QQQ wants to help college students and athletes "how to not suck at cash" by giving a "yes" answer.

Emily Pachuta, Invesco’s chief marketing and analysis officer for the Americas, stated that "This is not your parents' boring PowerPoint and brochure."

Nine modules cover topics such as investing, saving for emergencies, building credit and paying off debt. The game lasts 90 minutes. Pachuta explained to Insider that the game aims to instill confidence and teach "foundational knowledge".

It will also help college athletes who have just been granted permission by the National Collegiate Athletic Association (NCAA) to monetize name, image and likeness. Pachuta stated that athletes have the opportunity to make a profit from their brand, which is a huge opportunity. However, they must also have solid financial knowledge.

Invesco, a $1 Trillion asset manager, revealed that nine out of ten college students had not taken a noncredit course on managing their finances. This despite the fact that most wanted to learn more. Pachuta stated that the company wants to fill this "white space."

Fidelity data shows that Gen-Zers frequently turn to social media experts on TikTok and Instagram for financial advice. This can be a source of both good ideas and bad.

Pachuta stated that Invesco QQQ's games bring "a tremendous amount of credibility" to the table and also mentioned that Brian Levitt (Invesco's global marketing strategist) created the game's curriculum.

Millennial and Gen Z investors are now more prominent in the financial markets, despite the COVID-19 pandemic. They are known for their inability to decide between meme stocks, which are companies that are hyped on social networks, and cryptocurrencies or meme coins.

Pachuta was asked if the game's players would be able to learn about what's commonly considered speculative investments. He said that they didn't want anyone to jump to crypto or other digital assets before they understand what a stock is and how a company is valued in order to get a stock price.

She stated that you can't jump to the "201" information without having gotten the "101". She said that the game will keep adding modules as feedback is received.