Meta Plans Physical Stores to Showcase Its Virtual- and Augmented-Reality Devices

According to The New York Times, Meta, Mark Zuckerberg’s company, will open physical stores. These stores will display its virtual-and augmented-reality gadgets. This is the first step in building the metaverse.
The term "metaverse," first used in Neal Stephenson’s 1992 novel Snow Crash refers to a completely digital world that exists apart from our current reality.

Meta's stores will showcase products that will facilitate this new world. According to The Times documents, Meta Quest (soon To Be Meta Quest), virtual-reality headsets, portal gadgets for video-calling, and augmented-reality smart glass developed with Ray-Ban, Stories, will be available to customers.

The documents also show that physical stores will have a minimalist, modern aesthetic and include subtle branding placements. This is to encourage "curiousity and closeness" as visitors embark upon their "judgement free" virtual-reality journeys.

Related: Facebook Changes its Name to Meta

However, there are still skeptics about the metaverse and Zuckerberg’s latest project. Although the Oculus Quest 2 headset was a hit last year, virtual reality is still a niche market. These gadgets can be expensive and complicated to use.

Although the company had considered many names for the stores such as Facebook Commons and Facebook Innovations, Facebook Reality Store, From Facebook and Facebook Hub, it ultimately settled on Facebook Store. That name will most likely change to reflect the new company name.

Meta believes the physical storefronts plan will succeed. The first location will be located in Burlingame (California), where there is also a Reality Labs office.

Related: What Happens to My Facebook Account Now that Mark Zuckerberg Announced Meta