LoveFrom, Jony Ive's company of design, has created a special award to recognize companies that have made a significant contribution in creating sustainable markets. Wallpaper.
LoveFrom created the "Terra Carta Seal", in collaboration with the Sustainable Markets Initiative, led by Prince Charles of the UK. Terra Carta is a charter which provides a guideline for businesses in building a sustainable future through the power of Nature.
Terra Carta Seal by Ive is intended to represent the Terra Carta values. This includes uniting people and planet and giving Nature fundamental rights and value. This design includes oak leaves, acorns and magnolia flowers as well as phlox and various birds, butterflies and bees.
The Seal uses special LoveFrom Serif fonts that are not available commercially and were created exclusively for LoveFrom projects. I have said that the typeface was created for LoveFrom's "friends," however it worked well for Terra Carta. You can also find a digital version of the seal.
"We spent all our time creating a typeface we would use as our identity. We didn't want to have a logo. Instead, we wanted something more simple and similar to a dialog." Ive describes the LoveFrom Serif. It was inspired by John Baskerville letterforms and is based on his original punches, matrices, and studies. We thought that we would use this typeface to help our friends. However, we couldn't think up a better way of taking advantage of the Terra Carta's years of experience. I think it works very well. Although the seal clearly shows the typography, I was attracted by the subtle, almost anarchic dominance that the natural references have.
The sacred geometry of nature, works by Josef Frank, Nick Knight and Christopher Marley were also inspirations. Wallpaper told me that we have strengthened the resilience and fertility nature by allowing natural elements to take control of the image. This is a visual celebration of the power and beauty of nature. These natural forms are the lifeblood of the design.
"Apple has had a long history of me being obsessed with the idea that discipline in thinking can help us be more light-hearted with our implementation. This is a key part of how we view problems and how we practice.
I've stated that he designs at LoveFrom the same way he designed at Apple.
AstraZeneca, Siemens Energy and L'Oreal have been awarded the Terra Carta Seal in recognition of their commitment to taking accelerated steps to reduce global warming to 1.5C by 2050. Different companies will receive the Terra Carta Seal on an annually basis.
I have left Apple to start LoveFrom with Marc Newson, a fellow designer. Apple stated at the time that I would still be involved in Apple's design and that LoveFrom would be its primary client. LoveFrom also has worked with Ferrari and Airbnb.
