The rebranding of Facebook to Meta serves two purposes. It is a distraction from the terrible, terrible, no good, very poor news week, and it reflects all tech incumbents' fear of missing out on the next big thing. Mark Zuckerberg, Silicon Valley's latest buzzword, has changed his company's goal to become the metaverse company.
Facebook's huge scale and wealth of cash make it an formidable competitor. But, this vision is not limited to Facebook. These are the companies Facebook will be challenging in its quest for the metaverse.
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