Trump's campaign booked an incorrectly-named landscaping company for a 2020 press conference.
Rudy Giuliani was the only speaker at the briefing. A reporter informed him that the election was for Biden.
Four Seasons Total Landscaping sold millions of merchandise since the press conference.
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Four Seasons Total Landscaping made a funny Halloween tribute by tweeting that it would be celebrating Halloween as the Four Seasons Hotel. This was a reference to Trump's mistaken booking of the commercial landscaping and snow removal company instead of the luxury hotel chain.
The business tweeted, "This year's costume was obvious."
Four Seasons Total Landscaping (@therealfstl1992) November 1, 2020
Trump's "Big Lie" was set up at the conference at Four Seasons Total Landscaping. Rudy Giuliani was informed by a reporter that all the major cable news networks had called to report on the race for Joe Biden during the middle of the conference.
He replied by announcing that the campaign would challenge the election in court within the week. He also made unsubstantiated claims about election fraud.
The landscaping company has used the media coverage since then to promote its business, create Giuliani memes and sell millions in merchandise.