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Digital innovations have opened up a lot of opportunities for people to build their brands and grow them professionally, personally, or both, over the past decade. It is not easy to break through the noise of the internet in today's rapidly changing and evolving world. Entrepreneurs need to be competitive to propel their brand to success.
This is one of the most important ways leaders and entrepreneurs can achieve this. They create content that grows both their social following and their platform's monetary success. My personal and professional brands have seen exponential growth since I started my own company and then founded my media company.
These are the top reasons every entrepreneur should start a podcast if they don't have one.
Podcasts let you explore and grow with your passion
Entrepreneurs' success is directly related to their passion for the ventures they start. Even though it may seem insignificant to sit in front of a mic in an empty space to record your first podcast, podcasting gives you the freedom to explore more than just what you want to discuss, but also how and why. You have already begun to build trust with your listeners by finding your voice and refining your presentation.
Podcasting is not an easy way to find your voice. Neither will success. My voice and message felt disjointed when I started podcasting. However, many years later, I've learned how to improve my voice and messaging by pursuing my passion for brand-building.
Related: Top 25 Business Podcasts For Entrepreneurs
Podcasting helps you ask better questions
Entrepreneurs should have the ability to ask valuable and strong questions regardless of their setting. Asking questions is the best and fastest way to get the information you seek.
You are limited in time when interviewing guests for your podcast. You will need to be able to identify the right questions to ask in order to get that value within the time limit. Understanding how to ask the right questions can be applied to other areas of your life, such as personal relationships and business negotiations.
Related: These 10 podcasts are essential for entrepreneurs
Podcasting is a great way for people to connect and develop relationships.
Most entrepreneurs realize that their true value lies in their network and their connections. Keep in mind the old saying: It's not about what you know that counts, but who you know. Podcasting, like any other social platform, is a great way to build and sustain meaningful relationships with others.
A podcast can be a powerful tool for your business. It gives you an advantage over other people and allows you to reach out to key leaders and individuals that you might not otherwise have access to. If you keep in touch, these individuals can add value to your network.
Since I started my podcast, I have interviewed hundreds of top professionals. Each one of these individuals has been a part my professional network and many have become valuable connections, mentors, or personal friends.
Related: How Entrepreneurs can Make the Best Investments for their Podcast
Podcasts allow you to build your brand and keep it relevant.
To be relevant in today's highly competitive marketplace, every entrepreneur needs to understand the importance of their brand and the service they offer. Your podcast is your content. The service you offer is your product.
Many entrepreneurs don't realize that digital content consumers and customers want to hear your thoughts. It gives them the opportunity to interact with your product in a meaningful way by providing valuable content that is relevant and related to their interests.
Engaging with industry experts and guest speakers on your podcast gives you, the host, an opportunity to learn about new topics and news that will benefit you, your brand, as well as your listeners. Your podcast and brand will be more relevant if you are able to bring value to your listeners more often. This gives you an additional competitive advantage in today's rapidly growing podcast market.
