Netflix says 142 million households watched Korean series ‘Squid Game’ – TechCrunch

Bloomberg reports that Netflix's prerecorded call to shareholders to announce its third quarter results gave us another look at the success of Squid Game. The Korean-language series about debt-ridden people playing deadly games for millions of dollars was viewed by 142 million viewers worldwide. According to the publication, it is the most-viewed show on Netflix.
Netflix revealed that SquidGame captured the cultural zeitgeist, and claimed the number one spot in streaming giants rankings for 94 countries including the US. Netflix announced that products based on Squid Game are now available for purchase.

Bloomberg obtained documents showing how Netflix measures success in series and movies. Squid Game stood out, with $891.1 million in Impact Value, which is approximately 41.7 times its efficiency score of its $21.4 million budget.

Netflix reported its highest subscriber growth for the year, thanks in part to Squid Games' huge viewership. On the call, Spencer Neumann, chief financial officer, stated that the quarter saw an acceleration in growth. It had 4.38 million subscribers for the third quarter, mostly from Asia, Europe and North America, and expects to have 8.5 million customers by the end of 2021.

Editor's Note: This article first appeared on Engadget.


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