Fred Holidays aims to double size of business in restructure

Fred Holidays invested in its employees and increased its product offerings as it restructures its business after a difficult 18 months.
The business plans to increase its workforce by doubling over the next year and continue growth beyond October 2022.

The tailormade operator made several appointments to its sales team, including Jenny Wade as key accounts manager, Claire Webb as business developer manager, and Briony Worrall being business development manager.

Fred Holidays described new recruits in the field as experts. Wade worked previously for Viking Cruises, while Webb was at Great Rail Journeys.

They will assist travel agents and provide face-to-face training while on the road.

Sally Hauser, who previously worked at Great Rail Journeys, is another new hire. Sally Hauser will be the product and sales manager for Fred Holidays. Gemma Saunders, the new assistant reservations manager, previously worked at Thomas Cook and Fred Olsen Cruise Lines.

Fred Holidays stated that the industry had used the past 18 months which were extremely difficult for all involved to refocus and rebuild and was now stronger than ever after the pandemic.

The company also offers a wider range of tailor-made services for rail, river, and land. The company now offers Rail & Sail products and themed departures. It also focuses more on destinations. Each of the new products can be sold by agents who earn commission.

Customers can book the Venice Simplon-Orient-Express including three new routes covering Amsterdam, Florence and Geneva and Rail and Sail itineraries featuring Cunard, Regent Seven Seas Cruises and Star Clippers. Prices start at 2,999 per person

Fred Holidays now offers a new product: a nine-day Tulip Serenade and The Floriade Expo 2022 itinerary. This itinerary combines a Rhine cruise aboard Amadeus Silver II with an Almere visit to the Dutch Horticulture Exhibit in Almere.

Prices starting at 1,699 per person for departure on April 9, 2022 The Floriade Expo tickets are included in the fare.

For a 7-day Bergen & Flm Railways trip between Oslo and Bergen, which takes you through the outer Norwegian Fjords area, prices start at 1,249 per person.

Fred. The Holidays 2022 European tailormade tourism brochure is now available. is a company portal that offers downloadable social media materials, posters, and product flyers. All of these can be customized upon request.

Fred.'s managing director, Steve Williams. Fred. Holidays' managing director, Steve Williams, stated: Fred. Agents looking for an all-in-one solution are sure to love Holidays.

We are a trusted brand that offers good commission. Thanks to our Atol bond membership and Abta membership, it is also risk-free, which is extremely important at this time.

Fred Holidays has expanded its tailormade program, added great people to the staff, and will soon reveal more exciting developments. I am confident that Fred Holidays will be able to achieve its growth goals while supporting our loyal trade partners.

Fred Holidays is also a general agent and specialist partner for operators such as Amadeus River Cruises and Pandaw, American Cruise Lines and Coral Expeditions.