The top-trending destinations on TikTok include the most popular cities, countries and tourist attractions. The video-sharing app TikTok has 49.9 billion views alone. It is quickly becoming the most popular place to find inspiration and plan epic trips, from short staycations to long-distance adventures.
The research was commissioned by Superdry, a fashion brand. It involved analysing the views of thousands of hashtags related to travel on the app in order to rank the most popular landmarks and places around the globe.
Japan has been viewed over 461,000,000 times on TikTok. Many videos offer tips and advice for Western travelers and information about when to visit Japan to experience the cherry blossom season.
The second most downloaded app is Russia Travel Videos. This category features content from travelers about Russia's most stunning places and its extremely cold winters.
Mexico is third on TikTok with 215.3 million views. Perhaps unsurprisingly, Mexico's breathtaking beach videos dominate the hashtags offering advice and inspiration to those who are filled with wanderlust.
The most popular videos about Asian countries are those that focus on Asia. Nine Asian countries feature in the top 25, including China (5th), Vietnam (6th), and Thailand (8th). The most popular South American travel video is Colombia's (55.8M views), and South Africa (40M views) is the only African country on the top 25.
These are the 10 most popular travel destinations on the platform.
