Bloomberg reported that Apple will likely lower its iPhone 13 production targets in 2021.
Smartphone maker could aim to sell 10 million less units than originally planned.
The chip shortage has caused the reduction in production.
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Bloomberg reported Tuesday that Apple may have to reduce its production targets for the iPhone 13 in 2021 by 10 million units because of the continuing chip shortage.
Apple had originally intended to produce 90 million units of its latest smartphone in Q4 2021. However, Apple has now told manufacturing partners that it is aiming lower as supply-chain partners Broadcom, Texas Instruments, and Texas Instruments may not have enough components to support the number of devices. Bloomberg cited people who are familiar with the matter.
Apple has not responded to a request for comment.
Supply chains all over the globe have been affected by the chip shortage, which has had a major impact on the tech industry, automakers and other tech-enabled products. Experts predict that it will cost companies hundreds of millions of dollars by 2021. It could also last for another two years.
Hillary Hoffower, Ben Winck and Andy Kiersz of Insider recently reported that a lot of the shortage could be attributed to the US-China Trade War.
