Cybertruck-themed bottles will be used to serve the GigaBier.
One for the Road
Elon Musk is well-known for his giddy marketing strategies, but he may have done something more with the Cybertuck-themed beer.
According to Teslarati, the billionaire CEO introduced GigaBier at Teslas Gigafactory Berlin County Fair. The Cybertruck's futuristic design and sharp angles inspired the GigaBier bottles.
The beer is just one of a number of projects and developments that are being planned for Giga Berlin's campus.
We are going to build a train station right on the property. Musk stated that graffiti murals would be installed throughout the factory. That sounds pretty cool. They have some. We're even going to have a beer.
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Dangerous Promotion
It will no doubt get more media attention and meme material for Musk. However, the decision to create a car-themed beer seems incredibly questionable. This is because it's probably not a good idea for your car company to be associated with drinking.
We haven't seen any evidence that car companies ever made their own beer, possibly due to the drunk driving association. It's not surprising that Teslas are now selling beer, as they have sold tequila in the past. The GigaBier will not be available in limited quantities like the tequila. However, it will be interesting to see. Hopefully we will all be able crack open a few GigaBiers soon (but responsibly, of course).
READ MORE: Teslas Giga Bier has a Cybertruck-themed glass [Teslarati]
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Tesla's Cybertruck is Now the Cheapest Tesla
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