Newcastle United takeover: How did it happen? What is the vision? What about Steve Bruce?

Newcastle is 19th in Premier League, with three points (via three draws) from seven games
Newcastle United fans are responsible if #cans becomes a trending topic on social media within the next 48 hours.

The hashtag is a reflection their joy and finally, a 300m Saudi Arabian-backed takeover bid has been completed.

It is also a shock that it has happened after 18 months. When they found out about the January arbitration date, supporters celebrated last week.

Fans can now dream of a better future after one of the most complex takeovers in league history. The club will have a bright future without Mike Ashley, and can compete with Europe's largest teams because of the billions that the Saudi Public Investment Fund (PIF), can provide.

However, there are still many issues to be resolved. What will Saudi Arabia's record in human rights be reflected on the club? The Premier League will explain how it reached a settlement with the consortium. What amount will Newcastle need to spend? What about Steve Bruce, the manager?

A fanbase and club that has been bouncing from one drama after another for the past two years is at last at peace.

What was the secret to the takeover?

Nobody expected the takeover would be completed in this week's time.

Anyone could have hoped that January 2022 would be the best. Arbitration between the consortium led by Amanda Staveley, a financier, was set in an attempt to resolve a dispute with the Premier League over who would control the club's finances.

Saudi Arabia has been accused of human right abuses. It was also involved in a copyright dispute. This would have made it difficult for the takeover to proceed based on the Premier League's directors' and owners' test.

The consortium had to prove that the Kingdom's PIF (which would provide 80%) was independent of the state. It is perhaps more difficult when Crown Prince Mohammed bin Salman, the ruler, is also listed as PIF chair.

With legal guarantees, this has been possible. If those agreements are not respected, there will be consequences. It can also show how PIF invests in companies without the state's control, such as McLaren F1 Team.

BeIN Sports, a Qatar broadcaster, announced that it had settled its dispute with Saudi Arabia regarding Premier League football matches being illegally broadcast in Saudi Arabia. This was the precursor to Wednesday's news about the takeover.

It is possible to prove that there is separation between PIF and Saudi state. This makes the issue irrelevant. The timing of the takeover was intriguing despite the fact that beIN claims it had pressured Premier League to block it.

What have fans done to react?

This season, Newcastle had an average attendance at 48,366 to their three Premier League matches

It is clear that the majority of Saudi Arabian-led takeover celebrations are wildly popular, despite any distractions.

According to a Newcastle United Supporters Trust (NUST), 93.8% of its members voted for the club, down from 97% in last year's survey. Ashley was told by NUST to "get out" of his club at almost every match.

This season, the situation has turned toxic. Newcastle are currently winless and second in the Premier League. The same survey showed that 94% of fans want Bruce to go "in the best interest" of the club.

They hope that the takeover will end their suffering. PIF's 250 billion-dollar assets dwarf the wealth of Manchester City’s Abu Dhabi owners and Paris St-Germain’s Qatari owners. It can conjure images of signing Kylian Mbappe, the French World Cup winner, or recruiting Antonio Conte to replace Bruce.

Greg Tomlinson, NUST says that Ashley's 14-year-old reign is nearly over. "They look forward to having hope in their football club for first time in many decades.

We don't expect the club to win trophies next year. We want growth and a better football club. "Fans have been beaten to the ground."

How will Newcastle address human rights concerns?

Human rights campaigners and organisations still believe that the connection is clear, despite the Premier League insisting that PIF is independent from the Saudi government.

Amnesty International urged Premier League to modify its directors and owners test "to address human right issues".

Sacha Deshmukh, the UK chief executive of the company, stated that the deal represented an attempt by the Saudi authorities sportswash their appalling human right record with the glamour and excitement of top-flight soccer.

"Saudi ownership at St James' Park was as much about image management for Crown Prince Mohammed Bin Salman and his government than it was football.

Others have also told BBC that the issue won't go away, despite the fact that the takeover has been completed.

Lina al-Hathloul's sister Loujain was in prison for protesting women's rights to drive. Lina said that protests could take place at St James Park which would "embarrass” Saudi Arabia.

Tomlinson states: "Clubs can be bought and sold at the highest levels by billionaires and sovereign countries, and we have no say in that. As a supporters' organization, we will continue to support inclusion and oppose discrimination and abuse of the human rights.

"We will use all our influence to bring about change wherever we can."

The consortium will need to manage the public relations for a Saudi Arabian-backed takeover. This will continue well after the deal is closed.

The country has shown that it is capable of handling these issues by hosting fights for British heavyweight Anthony Joshua and the Spanish Super Cup.

Newcastle United takeover: Mike Ashley's turbulent fourteen years

What vision will the new owners have?

The consortium, which is backed by the wealth of PIF is also made up Staveley's PCP Capital Partners as well as British property investors, the Reuben Brothers. These billionaires are also a part of the consortium, so there is plenty of money.

Staveley is a Yorkshire native who has expressed her admiration of Manchester City. She was involved in the Abu Dhabi takeover 13 year ago. She has previously warned against extravagant spending and highlighted how City's owners invested in Manchester.

Locals are hopeful that Newcastle's owners will follow a similar pattern.

From a club perspective the overhaul of the club's structure and communication with supporters will be one of the top priorities for the 48-year old.

Ashley is seldom heard from and communication from high-ranking figures is often in the form statements from Lee Charnley, Bruce's main source of information when it comes to transfers.

There isn't a chief executive to run the club. Bruce is the director of football. Bruce also has to answer weekly questions about legal matters and lack of funds for players. This led to a lot of frustration during the summer.

What's next for Bruce?

Steve Bruce won 29 of his 96 games in Newcastle as manager and averages 1.17 points per game

Bruce, who is a Newcastle fan, said that he only wants the best for Newcastle, even if it means a takeover.

The 60-year-old's position is at risk as new owners seek to build a relationship with fans. A new big-name manager would be able to signify their intention, even though players are not allowed to sign until January.

When Staveley made her first move to Everton in 2018, Rafael Benitez, the former Newcastle manager was praised by Staveley. The Spaniard has had a great start to Everton's season. Others have indicated that they would love Conte to be their former manager at Chelsea, Italy, and Juventus.

Former Chelsea boss Frank Lampard, and former Sheffield United manager Chris Wilder are also available. As an interim, Graeme Jones, the current coach, could be available.

After a disappointing start to the Premier League season the main objective will be to maintain the club's top flight status.

For many fans, however, the future seems brighter.