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The social media campaign Drink Less for Your Breasts stands out against the cheerful tide of pink ribbons. Some craft brewers turn their beer pink during this time, and ros bottles and cocktail menus feature the emblem, which highlights companies' donations to breast cancer charities. Drink Less for your Breasts reminds women to drink less alcohol because it can increase breast cancer risk.
This social media campaign targets young women. It was launched in February and relaunched in February. A Facebook advertisement features a young woman in a club dancing with a cocktail in hand. As she walks to the bathroom, she smiles and takes a break. But when she looks in her mirror, instead of her dark, bouncy curls, she sees a bald, somber version of herself, complete with drip bag and IV pole. She is horrified when her reflection touches her hair and she puts her hand on the glass. A female announcer says that alcohol increases breast cancer risk. Reduce your intake of alcohol for breast health
Edu-grams are also featured in the campaign. These educational Instagrams relay sobering information to encourage women to reduce their alcohol intake. The website links to more information. Although there is no limit to what less should be, nor an urge for abstinence from drinking, past epidemiological studies have shown that even one drink per day, as recommended by the US dietary guidelines for women, can increase breast cancer risk by 14%. The individual's overall risk can be influenced by many other factors, so an increase in breast cancer risk would be greater for someone with a history of the disease. It's important that transgender, nonbinary, and cisgender people can also develop breast cancer. However, the overall risk for men is lower and the relationship with alcohol is less clear.
According to the groups website, one drink is defined as 14 grams of alcohol. This typically refers to a 12-ounce beer or a 5-ounce glass wine or a 1.5-ounce shot or spirit such as vodka or whiskey. One drink is considered more if it contains stronger craft beers or higher amounts of alcohol. Their campaign takeaway is: Being born female or having your period can have an impact on your breast cancer risk. You can control how much alcohol you consume. You can control how much you drink.
A 2020 Centers for Disease Control and Prevention survey found that only one-fourth of women aged 15 to 44 know alcohol is a risk factor for developing breast cancer. Priscilla Martinez is the campaign's leader. She wants to change this. My goal was to stop a young woman who drinks alcohol like so many other women from discovering that she has breast carcinoma in 20 years. Martinez is a public health researcher who studies racial, ethnic and health disparities in alcohol use at the Alcohol Research Group in Emeryville. It's also an equity issue to me. The society has information about the possible consequences of this behavior and the women at high risk don't know.
