External Article
1 October 2021
While the COVID-19 pandemic disrupted the global economic order, it was able to accelerate digital marketing operations. Many businesses were able to work remotely during the pandemic and understood the importance of digital marketing.
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Digital marketing is a way for small businesses and entrepreneurs to get a competitive advantage in the market. Entrepreneurs and small businesses need to be open-minded to embrace the digital age.
Gen Z and Expanding Reach
Businesses and entrepreneurs will need to redirect their digital marketing efforts as more Gen Z users reach maturity. While companies don't have to make major changes, the strategies that are geared towards Gen X and boomers will eventually become obsolete.
Gen Z expects a memorable experience. Digital marketing efforts must be more specific and efficient. Digital marketers who are experts in digital marketing believe Gen Z and millennials are the ideal target audience for businesses. This requires a flexible and responsive approach.
Globalized Shared Mission
Digital marketing has become a collective effort. However, more businesses will embrace a global view before they use new digital marketing tools and execute ad campaigns. A global perspective will enable businesses of all sizes expand their reach and streamline various processes.
Small businesses and entrepreneurs can also use digital channels to send marketing messages that build trust with their target audience. It will help businesses to overcome market skepticism, and reaffirm their value proposition in market.
