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My team and I have to deal with components of campaigns that are not industry specific because we are an agency that is industry-agnostic. Every client in every industry requires a customized campaign. Sometimes optimizing campaigns for a client will lead to something we didn't know.
Sometimes, this is when a freelancer can be the best solution.
My marketing colleagues seem split on the subject of freelancers. Some swear by them and have a strong cadre of freelancers that makes up the majority of their agency. Some people have never hired a freelancer, while others dismiss the idea as excessive work.
To run an agency that works, you must have some level of stability. You will have a talent pool that is constantly changing, even though it may be full of talented workers. This can make it difficult to manage. Sometimes, however, a job requires outside assistance, whether you require an expert or another person to help.
I believe that any inconvenience is worth it if you work with freelancers. Here are some reasons.
The stress of hiring a freelancer is reduced
You must ensure that you are hiring someone who is a freelancer, virtual employee, or can communicate with them. The ability to manage their own work is what makes freelancers' careers thrive. If they don't deliver quality work on schedule, it will be too late for them.
Professional and experienced virtual workers and freelancers know that you expected them to be able to manage themselves. You would not hire someone for a micromanagement position if you needed them to. They were hired to be less stressful than others, and that is something every freelancer understands. You can get someone with extensive freelancing experience to help you approach projects effectively. Their livelihood is dependent on it.
Related: These are the Benefits of Being a Freelancer
Freelancers offer a better quality of work
Due to the unpredictable nature of freelance work, they are able to deliver on what you ask, sometimes even better than your employees. This is not a criticism of permanent staff. However, it may be a good idea to hire a temporary worker for projects with a lot at stake.
You will understand the mindset of a freelancer if you manage an agency or other client-based business. They are running their own business just like you. They rely on happy clients, renewing contracts and recurring projects to keep their business afloat. Freelancers don't have any guarantees. They take no for granted their professional reputations or opportunities.
A freelancer is likely to be more skilled in a particular area than a member your staff. One employee may not have the ability to do multiple tasks. They may have a specialty, but they also have a wide range of skills that they are proficient in. Hiring freelancers is a great way to bring in someone to assist you with a project. However, you aren't obligated to keep them on the job if you don't need their expertise again.
Freelancers are usually not hired to do overflow tasks. Instead, they market their skills. Their experience will include email marketing, project management, and Facebook dynamic ads. As an example, I offer a service to build or redevelop a website for clients. However, it is not something I am interested in and my staff do not know much about. A freelance UX designer who can help me meet my clients' needs in web design is available to me. He is professional, low-touch, and delivers on time. This took any worries off of my shoulders.
Related: How to make yourself indispensable as a freelancer
Freelancers can save you money
The facts are the facts: Hiring freelancers over full-time employees can save you money, even in areas you don't expect.
You save money by having your time re-cycled with a freelance worker. Freelancers have little to no training and are experts in their fields. This can save you weeks of time. You save money as you don't have to pay for freelancers benefits. They are only part of your team for a short time.
They also save space and money. Virtual employees will have their own workspace and setup so that they don't take up desk space or occupy part of the office supplies. Freelancers are a great option, especially if you're just starting out. This will eliminate inefficiencies and costs that can prevent long-term growth.
Although it can be scary to start looking for freelancers, you will soon build a strong network of people to call upon for any special projects. Marketers I know put a lot into finding partners, whether they are from SEO companies, PR companies, or advertising companies. It is not difficult to build a relationship with freelancers. If you nurture and grow the connection, it will pay off.
Related: 6 Steps to Become a Successful Freelancer