A thriving community is a company's greatest asset. This declaration states that Community-led. The community scales your company's resources and presence in ways traditional advertising or marketing channels cannot. Community can help you acquire customers, improve support, boost retention and provide valuable product insights. The community is the heartbeat of the business and keeps the team going.
It is a fact-based document that aims to highlight the importance of community in building forward-looking startups, as well as the concepts of elasticity. It leaves one question: What exactly does it mean to use the term community in the startup world?
That would seem like a simple question that could be answered by the panel How to Cultivate an Employee Community that Lasts at TechCrunch Disrupt 2021. Moderating Disrupt panels has taught me a lot, including the fact that the question is difficult to answer due to the elasticity. Is this one of the many things we see when we see it, to paraphrase a well-known Supreme Court ruling
Alex Angel, chief community officer at Commsors, said that it depends on the individual, the situation and the company. To me, community is at its core a group of people united by a common purpose. It could be your product or company. But it could also be about a topic. They are all there to learn and share their knowledge.
Although community has become a buzzword in Silicon Valley over the last few years, long-time supporters explain that it is essential for entrepreneurship and venture capital investment.
When we launched Community Fund last October, people started asking industry founders and investors, "What is this community thing?" Lolita Taub, Corporate Development VP at Catalyte and cofounder and general partner of The Community Fund. We started to see companies like Reddit and Glossier becoming unicorns. You are seeing the true generational wealth in community-driven businesses.
