NFL, NFL Players Association announce launch of 'top plays' NFT collectibles

Officially, the NFL Players Association and the NFL Players Association are in NFT.
According to Wednesday's announcement, the union and league have agreed to allow Dapper Labs to create unique video NFTs (nonfungible tokens), of the top plays throughout a season as well as in league history.

"We believe that blockchain technology can enhance the NFL fan experience in future," said Joe Ruggiero, senior vice president of consumer product at the NFL.

Some NFL players, such as Patrick Mahomes of the Kansas City Chiefs, have taken individual steps into NFT. Mahomes signed an agreement this spring to sell digital artwork autographed by him. Mahomes donated a portion of the proceeds to charities they support. Rob Gronkowski of the Tampa Bay Buccaneers was meanwhile reported to have sold a set digital trading cards worth $1.2 million.

The NFL/NFLPA product, which focuses mainly on individual plays, will be launched later in the season. You can think of them as a digital trading card that includes video. Wednesday's announcement featured two examples: DeAndre Hopkins' 2020 "Hail Murray” touchdown pass from Arizona Cardinals quarterback Kyler Murray to DeAndre Hopkins and Stefon Diggs' 2017 "Minneapolis Miracle” touchdown pass from Case Keenum to Stefon.

This report was contributed by Adam Teicher, ESPN Chiefs reporter.