An advertisement agency was trying to increase North Carolina's COVID-19 vaccination rate by creating a truck with the words "Don’t Get Vaccinated" as well as the web address for a funeral home, and it turned out that the truck had been branded with the words "Don’t Get Vaccinated". Screengrab/Twitter
North Carolina residents saw a truck that appeared to be a funeral home, with the words "Don't get vaccinated" on it.
It was a stunt by an advertising agency to promote COVID-19 vaccine in the state.
North Carolina has 49% of vaccine-eligible residents who have been fully vaccinated.
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On Sunday, people walked by the Bank of America Stadium in North Carolina and were surprised to see a van from a funeral home with the words "Don't get vaccinated."
Twitter users shared photos of what appeared to a large truck with an advertisement for Wilmore Funeral Home.
Visit the truck's website to see the message: "Get vaccinated immediately." If you have not vaccinated, we will soon. The only link on this page takes you to StarMed Healthcare in Charlotte, where you can get the COVID-19 vaccination.
Boone Oakley, a Charlotte-based ad agency that created the mobile billboard to increase vaccination rates in the state, was behind the message on the mobile billboard. The Wilmore Funeral Home is not real.
According to The New York Times' COVID-19 vaccination tracker, only 49% of North Carolina's vaccine-eligible citizens are fully vaccinated. A steady increase in COVID-19-related infections is also being observed in North Carolina. On Monday, North Carolina had a 7-day average of 6,194 CoVID-19 infections. This is a 48% increase over the 14-day period.
David Oakley, president of the agency, spoke to Newsweek and stated that he wants to encourage people to get vaccinated.
Oakley said that StarMed vaccinated "almost everyone" in the agency. The agency bought a mobile billboard from Crenshaw Visions, a digital outdoor advertising company, to promote the center's vaccination drive.
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"Most pro-vaccine marketing is quite straightforward. "Is there a way we can turn it around and present it from a new perspective?" We wondered. Oakley spoke to Newsweek.
StarMed Healthcare's chief physician, Dr. Arin Piramzadian stated that StarMed had not paid for the marketing stunt but he supported it.
Piramzadian stated to the Observer that if it saves one life, I'm 100 percent for it.
He said, "We know that 99% people who end up in the hospital and die are not vaccinated." "If this statistic doesn't scare people then I don't know what will." Maybe a dark humor element such as this one catches someone's eye.
Insider has the original article.
