Jessica Jung, a former member of Girl's Generation is seen arriving at the Palm Angels Fashion Show during New York Fashion Week, February 9, 2020 in New York City. Gilbert Carrasquillo | GC Images | Getty Images
Jessica Jung, a South Korean pop star, is best known as a member of K-pop group Girls' Generation. However, she has now branched out into the business world and is the owner of Blanc & Eclare, her fashion label. Describing herself as an "explorer," the 32-year-old singer-turned-entrepreneur said the transition from entertainment to fashion was "natural," adding that she "had a great following in the fashion world." Being a social media influencer was a full-time job with over 9.9 million Instagram followers. Her secret? Her secret? "You must be authentic and have a personality for yourself. This creates a bond between you and your followers. "That's how it grows," Jung explained to Inside E-commerce on CNBC. Jung also gave credit to her fans for her success. Jung said, "I am very fortunate because my career started in an era when social media was just beginning to take root." It was built by my fans and me.
Influencer on social media
Jung stated that it can be difficult at times, especially if you are looking for a break from your job. "Social media is very fast-paced, so you need to keep up." Jung was chosen as the global brand ambassador by Revlon in 2020 because he maintains a personal connection to his followers when he is representing a brand.
She suggested that a mix of personal and brand content is a good idea for social media. I will post branded content if I have it. Jung stated that he would post authentic daily activities and fashion to my followers and fans. A "Social Salary Calculator," a music licensing platform Lickd.co says that social media influencers who have over 100,000 followers can earn more than $4,000 per Instagram post.
Being authentic and having a personality for yourself is essential. You and your followers will then feel a connection. Jessica Jung, a former member of Kpop band Girls' Generation
Jung also has concerns about social media. Jung expressed concern about social media's potential to cause insecurity for individuals. She was referring to the "like” button on social media platforms. "I've seen this happen to many people around me."
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