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Marketers will often repeat the same maxim: You should spend as much time marketing your content as creating it. This applies to your email newsletter as well. Emails to your subscribers are an essential part of your marketing strategy. They take time, effort, and money.
Email newsletters are not the only form of content marketing that marketers use, even though they require a lot of resources. However, 81% of marketers believe these emails are their primary method of content marketing. This makes sense considering that an average person spends 5 hours per day reading emails.
Email is the most popular business communication channel. But, just writing great emails won't get you the results that you desire. You must also make sure that people are aware of your newsletter if you want to increase brand awareness and improve your ROI.
These are some tips to get the word out.
1. You can use more than one sign up form on your website
A sign-up page on your website is essential. But why limit yourself to one form? You would be surprised at how many companies have a sign-up form for their newsletter. Web visitors shouldn't have to search. Sign-ups should be visible in several places.
Popups can be annoying but do work. AWeber found that one marketer experienced a 1,375% rise in email signups by using popups.
Consider the sign-up popups that got you to sign up. They weren't overly intrusive or annoying, so they were probably not too bothersome. If you want to implement a popup on your platform, copy their approach.
Related: How to make sure your newsletters are read.
2. 2. Promote your newsletter via social media
Your email list is yours, but social media is not as straightforward. Some brands have seen a decrease in reach and some have had to be de-platformed. If you follow best practices, however, your emails will go to the inbox of anyone who subscribes to your newsletter.
These are all good reasons to share your newsletter with your social media followers. You could also use your Instagram About space to link to your sign-up form. You can also add periodic posts to promote your newsletter to your social networking calendar.
Your email content should be different from what you share on social media. This makes it more attractive for people to sign-up. You can also tell them what they are missing if you don't subscribe.
3. When you are interviewed, mention your newsletters
PR can make a big difference. If you are careful, you will maximize your coverage. You can communicate positively about your brand by getting exposure in the media. What if your audience could be enticed to sign up for your newsletter?
Find a way to mention your emails when you are interviewed. This is simple if you are a guest on a podcast, webinar, or other media. It may take some additional planning if you are appearing in print. Interviews are a chance for you to highlight aspects of your company. If that's what you are focusing on, one aspect could be your email marketing.
Bonus tip: A newsletter that includes an attractive offer will make your call to action more appealing. It should be as useful and dynamic as possible for this particular audience.
Related: Facebook is reportedly building a newsletter tool for Indie Writers
4. You can post notices about the newsletter anywhere you like
There are many ways to promote your newsletter if you own physical stores. Include a sign-up note for our newsletter whenever your phone number or website is mentioned.
The newsletter could be mentioned anywhere else. There are many options. Signs could be placed at cash wraps and checkouts. A notice can be added to every receipt. This is a simple and easy task.
Don't forget to verify each email address that you add to your mailing list. I have never received an email from several companies that I signed up for their newsletters. A typo can happen to a subscriber or the person who is collecting the contacts may misread the address and enter it incorrectly in the system. To ensure that you reach your customers, use a real-time validator for email.
5. Spread the word to your advantage
Your readers are one of the best ways to promote your email newsletter. Your readers may share your content if they find it valuable. However, to encourage them to tell others, you must remind them that they have the ability to.
Include a note in each email encouraging recipients to share the information they have just read. You could write, "If you like this newsletter, consider forwarding to a friend." Every newsletter should include a link that will make signing up easy. Your subscribers will be your greatest allies when you promote your newsletter.
Email newsletters that are thought-provoking and engaging are more likely to be successful. It's not just in the content, but also how it is promoted. You want to make a newsletter that people will enjoy reading, so you need to promote it thoughtfully and carefully.
Related: 11 Must-Read Newsletters For Entrepreneurs
