Yves Saint Laurent Rouge Pur Couture Lipstick

It wasn't uncommon for women to wear red lipstick in the '50s and '60s, and those who did naturally attracted more attention. That makes sense for Midge: After all, her new career focuses on her being in the spotlight, so what better way to ensure she steals all of it than rocking a color as bold as YSL's Le Rouge?

Makeup department head and designer for the show Patricia Regan told Makeup-Artist Magazine that her go-to lipsticks while making up Brosnahan on set are exclusively from YSL. She credits the intense pigments and flattering range of red shades as the reasons why the brand has become a must-have on set.

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