It wasn't uncommon for women to wear red lipstick in the '50s and '60s, and those who did naturally attracted more attention. That makes sense for Midge: After all, her new career focuses on her being in the spotlight, so what better way to ensure she steals all of it than rocking a color as bold as YSL's Le Rouge?
Makeup department head and designer for the show Patricia Regan told Makeup-Artist Magazine that her go-to lipsticks while making up Brosnahan on set are exclusively from YSL. She credits the intense pigments and flattering range of red shades as the reasons why the brand has become a must-have on set.