Data remains a vital part of the marketing world – TechCrunch

Brands have a lot of problems with attribution. How do you spend money even if you lose signal to the platform? Greg Gillman, chief revenue officers of MuteSix in Los Angeles, states that if Facebook is too skewed and Google is on the last click, it can sometimes look like things are not working. To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level.
Another week, another recap of growth. TechCrunch has been hard at work expanding our editorial content. Anna Heims interview with MuteSix was one example. We are also increasing the number of guest posts for growth marketing. We have a recap featuring Jonathan Metrick as guest columnist. This episode is from the Equity podcast and features Metrick, TechCrunch's Managing Editor Danny Crichton, and TechCrunch Senior Editor Mary Ann Azevedo.

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Marketer: Kevin Miller, GR0

Leeann Schudel, The Word Counter

Testimonial - A thorough analysis of the area and the keywords that will make the most impact. A dedicated SEO team communicates with clients weekly and provides detailed analysis. They are transparent about their strategies and will explain every move they make and how it will affect our company. They are flexible and easy to work with. They don't hesitate to deliver on their promises and are always available as a consultant.

Marketer

Hayley Sonntag, Podium

Testimonial: The team delivered a comprehensive content marketing program that drove 150,000+ unique visitors to their website each month.

Marketer: Jordan Banafsheha (icepop)

Mini Dreamers recommends

Testimonial: His experience in ecommerce was evident and he impressed us with the detail and completeness of his plan on our first meeting.

Marketer: Mike Le, CB/I Digital

Recommendation by Tony Drockton, Hammitt

Testimonial: I have only met a handful of people who are so data-driven and analytical in the two years that we've been talking. We have maintained the 60 percent hypergrowth that we had (60%) thanks to his unique algorithms.

Marketer for Visitor

Recommendation by Stephanie Bregman, Manly Bands

Testimonial: Visiture has been a good company to work with in the past. Visiture is very attentive to details and listens to their clients. They are able to create great content and do outreach. This makes them stand out among other agencies. It helped us grow our keywords rankings faster than any other agency. They were a great partner and helped us with our email strategy and flow.

Marketer: Tuff

Recommendation by: Luke Oehlerking and Zenernet

Testimonial: Our goal was to find a marketing team that could truly drive the needle and deliver tangible results. We wanted a company that could work as an extension to our team. Tuff does a great job!

MuteSix, a performance marketing agency, focuses on data and content to increase DTC ecommerce. Anna interviewed Greg Gillman from MuteSix as part our TechCrunch Experts series. This interview focuses on performance marketing, how MuteSix differs from other agencies, and the importance data. Gillman states, "There's another piece that I believe is super important but often overlooked: first-party information." We work with brands in order to acquire as much first-party data possible, segment it, and then use it.

(Extra Crunch). Use cohort analysis to help startups grow smarter. Jonathan Metricks guest column discusses not only the importance of cohort analysis, but also why it is important, especially for startups. He uses Black Friday 2020 as an example. Metrick states that smart marketers can leverage cohort analysis to eliminate biases in averages and blended metrics. Segmenting ARPU by organic and paid channels is one way to do so. This allows you to measure the sustainability of customer growth.

TikTok, influencers around the clock: Metrick joined Equity to share his knowledge about growth marketing in the changing COVID-19 environment. This episode is worth listening to.

Fill out this survey to tell us which startup growth marketing expert you prefer.

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