The streaming service, HBO Max, announced today that HBO Max will be available in Europe on October 26th. It will be available in six countries: Sweden, Denmark and Norway, Finland and Spain. The streaming service will then expand to the following 14 territories next.
This list corresponds with the territories currently covered by HBO Europe. The company operates a few streaming services across the continent, including HBO Nordic, HBO Espaa, and HBO Go. According to the company, it will transition its European HBO-branded services over the course of the year to HBO Max.
The list does not include large markets such as the UK, France, Italy, France and Germany.
Larger markets such as the UK, France, Italy, and Germany are not included on the list. The Hollywood Reporter points out that HBO has not previously operated standalone services in these markets. Instead, it has licensed its content to local operators such as Sky, Comcast's UK-based operator. HBO claims that further territory launches are planned for next year.
The passionate consumption of WarnerMedia series and movies like Harry Potter, Game of Thrones, and The Big Bang Theory is a hallmark of European fans, stated Johannes Larcher, Head of HBO Max International. HBO Max was created to give viewers the best viewing experience possible.
HBO Max launched in the US in May 2013. The streaming service was launched in 39 countries across Latin America and the Caribbean.
The announcement today does not mention the price that European customers will pay for the streaming service. HBO claims that this information will instead be revealed at a virtual launch event scheduled for next month.