Enterprises often overlook market research and insights. However, it is difficult to find the content you need and there is often a lot duplication or inefficient use of information.
Stravito, a Swedish startup, claims it can centralize data from both internal and external sources to create something similar to Spotify or Netflix for these types of assets. This makes them more useful and more consumable.
Endeit Capital led a 12.4million dollar series A round of funding. This was in addition to additional investments from existing investors HenQ and Inventure. Stravito has raised 20.1 million ($23.7million USD) to date.
Stravito was founded in 2017 by market research veterans, former iZettle employees and Stravito now counts as customers Carlsberg and Edwards Lifesciences.
Thor Olof Philogne is CEO and co-founder of Stravito. He stated: It's never been more crucial for the largest companies in the world to understand and respond to changing customer behavior using centralized, validated company insights. Companies can use Stravito's platform and technology to quickly and easily conduct research and make better decisions.
He said that he had a search technology and a great design and created a cloud service that allows large companies to centralise their data so they can get the information they need.
Jelle-Jan Bruinsma is a Partner at Endeit Capital. She added that Endeit Capital is always on the lookout for international software scale-ups. Stravito stands out in the Nordics because of its remarkable work in raising the standards in the multibillion-dollar market research and data industry.
Stravito also elected Elaine Rodrigo Chief Insights and Analytics Officer at Reckitt Benckiser to its board.