Lynk, the knowledge-as-a-service platform with more than 840,000 experts, announced today it has added $5 million raised from UBS Investment Bank division to its previously announced Series B. The new round brings the total raised to $29 million.
UBS' strategic investment is the first time UBS has ever invested private equity in Lynk. UBS was added to Lynk's client list by the startup in May. This gives UBS clients (banking giants, institutional investors, etc.) access to Lynks tools and database.
Lynk was founded in 2015 by Peggy Choi as chief executive officer. It uses machine learning algorithms that match users with experts. Lynk's mission is to connect clients (including financial institutions and government agencies) with experts they may not normally find online or through traditional consulting. There are offices in New York City, Hong Kong, Singapore and Mumbai as well as Shanghai, Shanghai, Shanghai, Toronto, and Singapore.
Lynk will expand its partnership with UBS Group as part of the funding. UBS Investment Banks Global Markets already offered Lynk to institutional investor clients. Lynk also has some top-ranked UBS Global Research analysts on its platform as experts, including those in the areas of valuation and accounting, industry trends in China, and environmental, social and governance (ESG)