Hollywood's most important talent agency is NFT.
Larva Labs (creator of CryptoPunks) has signed with United Talent Agency in a representation agreement that will bring one the most iconic NFT projects to the entertainment and branding industries.
According to Lesley Silverman, head of UTA Digital Assets, it was one of the first chances for IPs that originated in crypto-world into a wider entertainment space. They have really hit the zeitgeist in an incredible way.
This deal could lead to CryptoPunks appearing on TV, film, and in other licensing areas. UTA will represent Larva Labs art projects Meebits and Autoglyphs. The terms of the deal were not disclosed.
CryptoPunks are one of the most valuable and well-known pioneers in NFTs speculative investing. Larva Labs launched 10,000 of the individual algorithmically-generated pixelated figures on the Ethereum blockchain back in 2017.
CryptoPunks may seem like little pixels of characters wearing different hats and smoking pipes, but to the untrained eye (and arguably the trained eye) CryptoPunks can be described as tiny pixelated portraits. To the crypto world, punks can be a social signifier, communicating early investments into NFTs, personal style, and most importantly wealth.
CryptoPunks have risen in value from zero. They were originally given away free of charge. Now, even the most affordable collectible punks can be bought for hundreds of thousands of dollar and the most expensive go for millions. A bundle of nine CryptoPunks was sold by Christies for $17 million last May. Last week, Visa spent $150,000 on CryptoPunk #7610 - a digital illustration with a mohawk, green makeup, and a wig.
Visa has amassed a collection over the past 60 years of commerce artifacts, from the first paper credit cards to today's zip-zap machines. As we move into a new era in NFT-commerce Visa welcomes CryptoPunk #7610 as part of our collection. https://t.co/XoPFfwxUiu VisaNews (@VisaNews) August 23, 2021
It is notable that UTA, a traditional talent agency known for representing A-list celebrities, has gotten into NFT. However, it is not the group's first time trying out crypto. UTA has signed Rally, a company that assists creators in issuing social tokens branded for them that they can use to purchase merch or exclusive content.
