Company Wants to Make Deepfake Advertising Clones of Your Face

There are many people who want to be these characters.
Clones need cash

Do you want to make money? Are you worried about the negative implications of AI and how it could be used with your likeness? The good news is that there's a company willing to pay you to fake your face for commercial purposes.

Hour One, a Tel Aviv-based startup, uses human likenesses to generate AI-generated characters for educational and marketing videos. The company has about 100 characters in its library and is looking to increase its number.

There are many people who want to be these characters. This is what Hour One's strategy head Natalie Monbiot said in an extremely disturbing choice of words.

Hour One, an AI startup wants you to create a fake likeness of yourself for commercial and educational purposes. AI-voiced characters will be available for companies to use to speak whatever they like. Below: a completely AI character used as a language learning teacher pic.twitter.com/xDe7P1wiem Tony Ho Tran (@TonyHoWasHere) August 29, 2021

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Deepfaking Process

You will need to submit your name, email address and Instagram profile to become a character on their website.

It doesn't matter if you have runway-model looks or even washboard abs. According to Technology Review, Hour One wants characters that reflect a broad range of ages and genders.

Hour One will record your face and make a variety facial expressions before a green screen with a high-resolution camera. The recordings will then be processed by Hour One's AI software. For a small fee, companies will be able purchase an AI-likeness of you.

Hour One currently creates AI-generated voices that go with the video. It works much like text-to speech software, where you upload your script and the AI speaks it. Professional voice actors can also be hired to read your script.

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Dark Implications

Although the company has an ethics policy, the language regarding character protection is very thin. There are only three bullet points that promise to protect your data assets with the highest security.

Hour One should have a stricter standard for ensuring that their character models are comfortable selling their likenesses to private companies. These characters can be used by these companies to sell whatever they want. What happens if a company uses your image for an ethically questionable purpose?

READ MORE: Deepfake marketing clones are being hired out by people to hire their faces [MIT Technology Review]

Deepfakes: Anthony Bourdain's new documentary uses AI to recreate his voice

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